How are you launching new variations on Amazon? | Elizabeth Greene posted on the topic | LinkedIn (2025)

Launching new variations on Amazon? Look at your listing from the shopper's point of view. Keywords.Your new variations will likely share keywords with your existing products. Will these new options attract a different segment of your target audience or simply split your existing customer base?Also consider pricing.Setting a lower price point for new variations can be tempting. But there might be a catch.How will this impact the perceived value of your entire product range? So, what's the move? Test, but test wisely.When you add new variations, you're not just adding products; you're shaping the customer's perception of your brand.Think about how these variations will be perceived alongside your current products.Every new product variation is an opportunity to reinforce your brand's value and appeal.If done right.How are you launching variations? 👇#AmazonSelling #EcommerceStrategy #ProductVariations #AmazonMarketing

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Exciting News 😍 From now we are Sharing Our Experince on daily basis How to launch sucsessfull brand on Amazon. 01:Research & Niche Selection: 🕵️♂️ Identify a unique market niche thorough research. Understand your target audience and competitors to carve out a distinct brand identity.02:Optimized Product Listings: 📊 Craft compelling product listings with optimized titles, descriptions, and high-quality images. Use relevant keywords to enhance discoverability and attract potential customers.03: Strategic Marketing & Advertising: 🚀 Implement targeted Amazon advertising campaigns to boost visibility. Utilize social media platforms to create a buzz around your brand and engage with your audience.04:Customer-Centric Approach: 🤝 Prioritize customer satisfaction through excellent service, prompt communication, and addressing feedback. Positive reviews and a stellar customer experience contribute to long-term brand success on Amazon.#amazon #amazonfba #eccommerce #digitalamarketing

Why should 'your audience' buy products from 'your brand'?If they wanted to buy from unknown brands-↳ They'd be buying from Amazon (the most trustworthy ecom store).then how are they going to prefer your brand???Here's the secret sauce...It's crucial for you to show your audience 3 things:→ Brands mission (why your brand exists)→ Brands big promise (strong guarantee)→ Brands unique selling point (how you deliver your big promise)Make sure you give them a reason to buy your product.If you fail to do it, they'll bounce and you'll burn your $$$.P.S. - What’s the one reason your audience should choose you over Amazon?Looking to take your brand to the next level before 2025? Let’s connect!#brand #business #amazon #orders #brandbuilding #ads #performancemarketing #funnel

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𝗣𝘀𝘀𝘁! 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝗺𝗶𝗴𝗵𝘁 𝗵𝗮𝘃𝗲 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝘆𝗼𝘂?Amazon's brand-tailored promotions are a game-changer!They let you target past buyers and those who showed interest but never hit "purchase."Here's the cool part:🔹 Promising Repeaters: These happy customers just need a nudge to buy again!🔹 Win Back the Wary: The "Declining" audiences let you reconnect with customers who haven't bought recently.Reaching the right people with the right message can boost sales and brand love.-----------------------------------------------------------------Ready to see how your brand can benefit?We (White Snow Ads) can audit your targeting strategies and identify areas for improvement.Plus, you earn points for each improvement we find!

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𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐎𝐮𝐭𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧? Ever wondered why some sellers seem to dominate the Amazon marketplace while others with similar or even better products struggle? 🤔After a detailed audit of various Amazon listings, I've noticed a recurring theme among underperforming sellers. Here’s a quick checklist of common issues that might be holding you back:- Are your main and secondary images optimized to grab attention and convert viewers into buyers?- Does each image highlight key features and benefits?- Is your product description engaging and informative?- Are you utilizing bullet points effectively to communicate value?- Are your ads targeting the right audience?- Are you utilizing all available ad types and placements to their full potential?Sometimes, even minor tweaks in these areas can make a massive difference in performance. If you're seeing competitors with fewer reviews and less visibility outperforming you by significant margins, it might be time to re-evaluate your approach.-----------------------------------------------------------------------📩 - 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 1000$+ 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝗮𝗺𝗮𝘇𝗼𝗻? 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗳𝗿𝗲𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗮𝘂𝗱𝗶𝘁 𝗮𝗻𝗱 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗹𝗹.#amazonfba#amazonppc#amazonadvertisement#amazonppcexpert

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New brand owners, people just starting off - Let’s circle back to fundamentals for a second, something we all know, but keep missing it.This is how you can completely change the narrative of your product by changing the target market to what it should beIf you look for upcoming trends in Amazon, one of the highest growing trends is niche based products and marketingWhen your product goes from being generic to niche-based, you suddenly win trust and preference for a set of audience which might have ignored you otherwiseEg., Vegan cosmetics vs generic cosmetics, gaming keyboard vs a generic keyboard, a normal backpack vs special backpack for trekkers, hikers, and moreWhen you change the niche, you can also rank higher for specific keywords and the competition also drops instantlyBut before changing the niche market, you obviously have to research the keyword volumes, sales potential, competition, and other factorsThink about it if you haven’t already, and I would also love to hear about your views on this in the comments#brandbuilding #marketing #amazon #businessowner #amazonfba #amazonadvertising #niche #sales #trends #growth #dtcbrand #dtc

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Enhance your Amazon video campaigns with the new brand store landing page feature. This allows customers clicking on ads to land directly on a brand store, creating a seamless shopping experience. Showcase your brand and products in a visually compelling environment, driving higher conversion rates and sales. Whether promoting a specific product or building brand awareness, this feature can captivate your audience and increase the likelihood of purchases. Embrace this opportunity to elevate your advertising efforts and connect with your target audience in ameaningfulway.#amazonads #amazonadvertising #amazon #amazonppc #ecommerce #amazonfba #amazonmarketing #digitalmarketing #ppc #amazonsellers

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What story does your brand tell? In our experience, having a compelling story that you tell about your brand is imperative in building strong awareness, loyalty and engagement on Amazon. When our clients have built a strong brand story that is captivating, truly reflective of their values and mission, and consistent across platforms, they can expect improved conversion rates, return purchases and retainment of their customer base.A brand story helps our clients…✔️ Stand out✔️ Engage your audience✔️ Improve brand recall and consumer loyalty✔️ Promote advocacy We have taken these learnings and carefully curated this article to walk through the importance of a brand story in your on and off Amazon ad strategy and some proven actions you can take to build or better your own brand story. Would love to hear your thoughts on your own brand story and if you find any of these tips helpful below! 👇🏻#amazonppcadvertising #amazonads #amazonadvertisingservices #amazonfullserviceagency #ecommerce #retailmarketing

Enhance your Amazon video campaigns with the new brand store landing page feature. This allows customers clicking on ads to land directly on a brand store, creating a seamless shopping experience. Showcase your brand and products in a visually compelling environment, driving higher conversion rates and sales. Whether promoting a specific product or building brand awareness, this feature can captivate your audience and increase the likelihood of purchases. Embrace this opportunity to elevate your advertising efforts and connect with your target audience in ameaningfulway.#amazonads#amazonadvertising#amazon#amazonppc#ecommerce#amazonseller#amazonfba#amazonmarketing#digitalmarketing#ppc

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Unlocking the full potential of your Amazon listings requires more than just understanding your audience's current desires—it demands continuous exploration and adaptation. Experimenting with different desires lets you connect more deeply with a broader audience, ensuring your product remains relevant and irresistible. Here’s your guide to testing the waters:Identify Potential Desires 🧐Begin by listing down desires that are tangentially related to your product. Use customer feedback, social media sentiment, and competitor reviews to uncover what your audience might want, even if they haven’t explicitly said it.Craft Varied Value Propositions ✍️Develop several unique value propositions that cater to these desires. For a fitness tracker, for example, one proposition could focus on health monitoring, while another highlights its fashion statement.Create Diverse Listings 🌈Set up separate Amazon listings or variations for each unique value proposition. Use distinct imagery, titles, and bullet points that reflect the specific desire you're targeting.Leverage A/B Testing Tools 🔁Utilize Amazon’s A/B testing feature, or conduct manual split tests by alternating between different listing elements over set periods. Track changes in sales, click-through rates, and customer feedback to gauge interest.Analyze Reviews and Customer Feedback 💬Pay close attention to what customers say in their reviews and feedback for each test listing. Are they resonating more with certain aspects of your product? This feedback is invaluable for understanding nuanced desires.Monitor Social Media Engagement 📲Share your varied listings across your social media channels and observe which ones generate more engagement, shares, and comments. This can provide insights into which desires are more socially compelling.Refine and Repeat 🔍➡️Use the data you gather to refine your approach continuously. The most successful listings can then be optimized further, while less successful ones provide learnings for future tests.🚀 Key Takeaway:Testing different desires on Amazon is a dynamic and insightful process. It not only helps you discover what resonates best with your audience but also empowers you to stay ahead of market trends and competitor strategies.Remember, the goal is to align your product as closely as possible with the evolving desires of your customers, making your offering an undeniable choice among the sea of options on Amazon.Ready to start experimenting and unlock the true desires of your Amazon customers? Let’s dive in and make your products irresistible! 💥 #Amazon #AmazonInsights #AmazonTips #AmazonAdvertising #EcommerceInsights #AdOptimization #AmazonAgency #ProfitWhales #Ecommerce #AmazonMarket